What we do
Business Development
Business relations management, beginning with detailed sectorial market research and strategy development;
Search information about the Brazilian market;
Search business / partnership opportunities in Brazil;
Create and arrange opportunities for the clients to meet with their target audience;
Set conference calls and meetings to develop positive relations with key associations, companies and professionals in Brazil;
Follow up with all the business contacts established.
Public Relations
Media Training
Training for the main executives and company spokesmen in order to obtain better performance in media contact, consists of a workshop lectured personally by General Director, with current examples and solution of questions.
Optionally, the client may ask for The Media Lab, a workshop where the client is submitted to a simulation interview, recorded in a studio.
The performance is analysed and the executives learn the correct attitude for a perfect presentation.
Media Relations
Press relations management: detailed image and market strategy.
Press Conferences
Press Kits organization
Client / Journalist contact lunches
Follow-up of interviews
Inclusion of the client´s area of interest
Traditional Clippings and Newsnet clipping (covering all media in national territory, with SWOT analysis of all reports)
Internal Audience and Middle Agents
The Information Company uses The 360 Degrees Concept, managing the client image before all audiences.
To in-house audiences, the goal is sinergy and motivation, through internal communication reformulation and motivational actions.
To suppliers and middle agents, the goal is positioning the client as a winning company, seen as a reference, and raising its credibility.
Crisis and Risk Management
Risks and crisis management including 3 main areas:
Prevention: aspects of risk are analysed in the attempt to correct them in advance.
Immunization: to identify and mitigate potential risks and inform the media and consumer properly.
Containment: proactively contacting and directing journalists with consistent non-stop follow-up.
Expansion and Internationalization
With the constant and growing demand of globalization of many Brazilian industries, The Information Company executes both the international and the national expansion of its clients.
We provide service worldwide.
Our main strategical partnerships are located in the United States, Europe and China.
Relationship Marketing
Using registers to make sales according to each client profile, in a friendly, non-intrusive way.
It aggregates response mechanisms that lead closed sale or identifiable visit.
excelent for products with very specific markets, combined with Public Relations or Institutional Campaigns.
Internet Marketing and Sites
A reconstruction of the site of the company or the development of a temporary Hot-site may be useful as higher visibility raises the number of visits.
The Information Company offers these resources through high level partnerships.
Corporative Appearances
The Information Company is responsible for corporative appearances, such as annual statements, notices, explanations and information.
Institutional Campaigns
The Information Company offers the planning and execution of events, including press conferences, participations in fairs and special presentations.
Events
The Information Company offers the planning and execution of events, including press conferences, participations in fairs and special presentations.
Social Responsibility
The Information Company gives assistance to for the right usage of Social Responsibility as a form to support the image of the client.
Social Responsibility demands a deep involvement of the institution with respect and ethics, starting internally. It is a special area that demands unique care and diplomacy.
Market Heating
Market heating is divided into two phases:
Pre-marketing: use of press as a teaser, prior to the introduction of any undertaking, to create an expectation in the market and attract investors.
After marketing: intensive use of the press after the introduction, to bring attention of the market to that category of products or services. In this phase, the client appears in major reports developed by the team in order to attract general interest.
Brands Crediting
Press is unsurpassed in the building of brands credibility, as it uses others opinions to guarantee the image of the company.
High visibility must be one of quality. A quality image raises the companies credibility and makes market navigation much easier.
Stock Valorization
In decisive moments of company development, its value will be on the line.
The Information Company works at correcting this perception.
Product Marketing
Besides corporative image, The Information Company also supports product marketing by taking care of:
Pre-Introduction: Aiming to create an expectation.
Introduction: Press conferences and events.
Sustaining: Behavior reports highlighting the product.
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