Brazil’s Minerva cleared to ship fresh beef to United States

SAO PAULO, Sept 14 (Reuters) – Brazilian meat packer Minerva SA said in a filing on Wednesday that it had received authorization from the Agriculture Ministry and the U.S. Department of Agriculture for two of its plants to begin shipping fresh beef to the United States.

Brazil has long been a major supplier of cooked beef to North America but it has been shut out of the U.S. fresh beef market. Gaining access to it was expected to open doors to other markets that are hard to enter such as Japan.

In August, Brazilian and U.S. officials finalized the exchange of food safety equivalence documents, a move that Brazil expects will increase its fresh and frozen beef exports by as much as $900 million a year to the United States.

The USDA said at the time it had determined that Brazil’s food safety system for beef was up to U.S. standards and that raw Brazilian beef could be safely imported.

Individual meat processing plants must receive authorization from Brazilian and U.S. regulators after clearing sanitary inspection, before they will be allowed to ship to the United States.

The agreement, which took years to negotiate, is expected to benefit other Brazilian beef exporters, including JBS SA , the world’s largest beef exporter.

(Reporting by Alberto Alerigi Jr and Reese Ewing; Editing by Richard Chang)

JATOS, BOIS E AGORA….PRÉDIOS COMERCIAIS

Por Josh Lee Johnson

O Departamento de Energia dos Estados Unidos calcula que os edifícios comerciais, que somam quase 6 milhões de unidades no território norte-americano, tornaram-se mais um dos vilões do chamado aquecimento global. No Brasil, acredita-se que haja 2 milhões de prédios comerciais, tão ineficientes quantos os americanos.

Velhos em sua maioria, construídos numa época em que nem se cogitava na destruição da Terra pela ação do ser humano, estes prédios – também em sua maioria – desperdiçam de 30 a 50% da energia despendida e paga, tanto em água como em eletricidade. Estados Unidos e Brasil, como vários países do mundo, estão formulando políticas para reduzir este desperdício.

Ao lado dos aviões a jato, que desde a década de 60 rasgam a camada de ozônio, ou dos bovinos, cujo sistema digestivo emite metano em quantidades aterrorizantes, os edifícios são responsáveis por 18% de toda a emissão de dióxido de carbono apenas nos Estados Unidos. Pior ainda, são responsáveis por 36% da energia consumida no país, algo em torno de US$ 190 bilhões anuais. No Brasil, este consumo chega a 50% da geração energética no país.

O que tornou-se crise também é uma oportunidade. Imagine se proprietários, gerentes, arquitetos, lojas de material de construção e bancos tivessem um lugar virtual para se encontrar, trocar informações e, principalmente, negócios?

É o que um empresa americana, a Building Energy, de Portland, no Oregon, que recebeu investimento da RJ Capital Partners, do Rio de Janeiro, está fazendo. Desde 2013, a BE, como é comumente chamada,  está reunindo estes atores para salvar o país deste desastre ecológico e, mais ainda, ganhar dinheiro intermediando esta relação.

Eles já têm grandes clientes, como a Prefeitura de São Francisco, na Califórnia, que passou a eles a responsabilidade pela organização da base de informações dos edifícios na cidade, de forma que os players interessados na reforma destes prédios possam se encontrar e ganhar dinheiro.

Atraídos pela novidade, empresas como a Allumia, que provê o serviço de iluminação sob demanda (lighting-as-a-service),  abriu uma linha de crédito de US$ 20 milhões para os projetos selecionados através da Building Energy.

Basicamente, as modificações necessárias aos edifícios para que eles se tornem ecologicamente eficientes não requer muito dinheiro, mas sim conhecimento de fornecedores de painéis solares, luzes LED ou encanamentos modernos para evitar estes desperdícios de energia.

O mercado é, a princípio, ilimitado. O conceito de prédios comerciais vai desde edifícios que abrigam uma padaria até hospitais, campi universitários, fazendas de servidores até arranha céus. Todo lugar que não mora gente e que tenha dois andares ou mais.

Para se ter uma ideia, só aqui nos Estados Unidos eles ocupam um espaço de 81 bilhões de pés quadrados. Colocados num mesmo nível, eles poderiam cobrir o Estado de Rhode Island duas ou três vezes. Eles são responsáveis por 36% de toda a energia elétrica consumida nos Estados Unidos – o que equivale a um país como o Canadá.

Reduzir a energia gasta pelos prédios comerciais, segundo o Departamento de Energia dos Estados Unidos, poderia provocar um tremendo impacto positivo no meio-ambiente, com reflexos na segurança energética e, principalmente, na poupança de dinheiro que poderia ser utilizado por empresas e indivíduos.

Mais ainda, criaria milhões de empregos para engenheiros, gerentes de construção, administradores de imóveis, arquitetos, proprietários, pedreiros, encanadores até instaladores de, por exemplo, painéis solares.

A estratégia da Building Energy é centrar na troca de informações e, obviamente, no emprego de medidas inovadoras, de baixo custo, que proporcionem redução máxima deste consumo.

O Governo norte-americano estabeleceu como meta reduzir em 20% o consumo de energia dos edifícios comerciais até 2020, e metas “verdes” ainda mais rigorosas até 2030. Um dos pilares desde esforço é o mercado on line criado por empresas como a Building Energy.

*  Criador de conteúdos para a The Information Company em Seattle, nos Estados Unidos

Burgeoning Investment Oppotunities in Minas Gerais

belohorizonte7.jpg

We have the perfect opportunity for American companies that are interested in having access to or furthering their reach in the Brazilian and South American markets. Brazil is looking to attract American companies from the Aerospace, Life Sciences, and Information Technology sectors to invest in the State of Minas Gerais. There are numerous financial incentives for establishing a presence in Minas Gerais, including:

•    Attractive tax incentives, progressive with the company’s impact in the region.
•    Access to subsidized credit lines from the Minas Gerais State Development Bank.
•    FIEMG assistance in getting all regulatory and operational licenses in Brazil.

Minas Gerais is located in the Southwest region of Brazil, the richest and most economically developed area of the country. The capital Belo Horizonte is home to 5.1 million inhabitants, serving as the 3rd major Brazilian city for urban agglomeration. The state is in close proximity to São Paulo and Rio de Janeiro, the two largest cities and markets in Brazil. The cost of skilled labor in aerospace and biotechnology averages 60% of the cost of labor in São Paulo and Rio de Janeiro.  The universities and technical colleges are consistently ranked amongst the best in Brazil including the Federal University of Minas Gerais (UFMG), one of the top three most renowned colleges in Brazil. These universities and colleges produce a large talent pool of skilled laborers.

The local economy is rapidly developing and there has been a rising interest and establishment of aerospace companies in the region. The state hosts a research center for Embraer -the third largest aviation manufacturer in the world – and the headquarters of Helibras, the main helicopter producer in South America. Additionally, there are 42 aerospace companies located in Minas Gerais which heavily recruit from the 45 private and two public universities in the region.  Minas Gerais is home to the first Industrial Airport of Brazil which operates through a system of customized taxes, including the suspension of federal state and municipal taxes. As a result of these economic advantages, the surrounding area is set to become Brazil’s first aerotropolis (Airport City); a planned city with excellent transport and headquarters to a wide range of companies from varying sectors. It will be home to a community of producers of goods and services based on integration, global supply, and increased competitiveness.

In addition to the burgeoning aerospace industry presence, biotechnology and information technology companies have been moving to area in recent years. Google’s Latin American Research Center is located in Belo Horizonte and several pharmaceutical companies have moved their clinical trials to the state due to the lower costs and availability of skilled labor.

FIEMG (Federation of Industries of Minas Gerais), one of the largest business associations in Brazil has partnered with The Information Company, a Seattle and Belo Horizonte based company in order to find potential companies. A delegation from FIEMG will be traveling to the Pacific Northwest in the next few months to hold meetings with interested prospects and answer any questions regarding business in Minas Gerais.

If you are interested in finding out how your company could benefit from being based in Minas Gerais. Please contact:

Pedro Costa: pedro@theinformationcompany.net

Marcelo Chinellato: marcelo@theinformationcompany.net

 

Source:  http://www.seattletradealliance.com/blog/tda-blog/post/investment-opportunities-in-brazil

BRAZILIAN HEALTH CARE SECTOR BRINGS OPPORTUNITIES FOR WASHINGTON STATE COMPANIES

brasil_saudeWalter Benadof*

The doors have finally opened for foreign investment into the healthcare sector of Brazil. After a long period of protection, the Brazilian Congress finally approved a law allowing foreign investment in Brazilian hospitals.

This event was an important milestone in response to large investment demands in the Brazilian private health care industry where foreign investments had already been permitted in the pharmaceutical, health diagnosis and health insurance plan sectors.
There are many reasons why Brazil is a very important player in health. The country has the 6th largest economy in the world with more than 150 million middle class people. Its GDP is close to 3 trillion dollars, or the equivalent of California, Oregon and Washington combined.

 

Brazil is the largest market for medical equipment in Latin America, with the general healthcare industry making up around 8.6% of the GDP. Also, Brazilian medical product revenues have shown a 15%-20% increase per year with the United States accounting for 30% of the import market for these products.

 

On the other hand, Brazil is recognized as one of the main hubs for inexpensive plastic surgery, having the 3rd largest market, behind the United States and China. The cosmetic sector alone represents $49 billion, the 2nd largest market in the world.Overall, the market size for pharmaceuticals represents $27 billion. The US total market for medical equipment in Brazil should continue to expand 10% through 2015.

 

According to a Datafolha, an important survey company in the country, having a healthcare system that functions properly is the third most important priority for Brazilians,  following behind home ownership and quality education. For 77% of those who answered the survey, the values with which this private sector operates are discouraging.The public healthcare system, or SUS, is perceived as too time consuming and lacks quality equipment and doctors in some regions of the country.

 

Subsequently, from January 2004 to January 2014 there has been a 57% increase in the number of people that use some kind of private health care service: this number increased from 32 million to 50 million. This also reflects that the majority of the Brazilian population is now advancing to the middle class.  Currently Brazil has the second-largest private insurance market by population in the world (after the United States).

 

Leaders in the industry have seen a shift in investor behavior towards this sector in Brazil. Since the recent initiative by the Senate to open up the healthcare industry last year of  and the recent disparity in the exchange rate that makes investments more attractive, I have seen a lot of inquiries from local health care companies looking for business opportunities in Brazil.
These considerations were mentioned recently during the symposium promoted by the U.S. Department of Commerce’s Seattle U.S. Export Assistance Center here in Seattle that I took part in. Mr. Jefferson Oliveira, a Commercial Specialist responsible for health care and medical devices was a key speaker at the “Doing Business in Brazil:  A Spotlight on Healthcare and Medical Equipment” program organized by the Washington State District Export Council, highlighted the excellent opportunities Washington State companies could explore down there.
Brazil has the largest market for medical equipment in all of Latin America.  However, the United States is 10-15 years ahead in terms of R&D and overall technological prowess in the medical equipment industry.  This means that companies in the United States looking to move their technologies to Brazil will already be far ahead of the competition and will have the benefit of having a currency exchange rate beneficial to American investors that has not  been seen since 2005.

 

Of the more than 6,800 hospitals in Brazil, 69% of them are private, with only 38% of the hospital beds available under Sistema Único de Saúde, otherwise known as SUS.  From the portions of the GDP contributed by the health industry, 54% of it is derived from investments made by the private sector.
Foreign investment in Brazil’s hospitals is likely to accelerate the professionalization of hospital management practices across the country, with significant improvements in the cost efficiency and overall quality of care. The best current prospects for investment are in the home care products, disposables, high tech equipment, orthopedics, as well as implants, cardio and in vitro.
Of course no opportunity comes without its challenges, especially when it comes to investing in a country with a whole different set of cultural norms but the possible rewards are insurmountable at this time.

 

*Mercosul Ventures CEO

Winning WSU Team Heading to Manaus

 

Greetings from Washington State University!

 

Thank you, first of all, for assisting us with our visa dilemma.  Abbi is EXCELLENT, and will do all she can to ensure that we obtain our visas for our upcoming visit to Brazil.  I have had the privilege of coordinating WSU’s Global Case Competition for the past 4 years.  It is a wonderfully engaging completion that allows students from all majors, graduate and undergraduate students, and domestic and international students to interact on small intentionally diverse teams to create innovative solutions to complex global issues.

 

The students traveling to Brazil in November represent the winning team for the 2015 competition!  Their solutions to the problem of plastic waste in Manaus, Brazil took first place.

 

Our time in Brazil will enable the students to see first hand the extent of the problem and to evaluate the extent to which their solutions are viable.  We will be vising schools, recycling centers, and participating in trash collection efforts with those who do this work for a livelihood.

 

Please don’t hesitate to let me know if you would like more information.  If you want to know more about pervious competitions, please go to https://ip.wsu.edu/on-campus/overview-schedule/

 

Take care, and as we say at WSU GO COUGS!

 

-Christine Kay

Brazilian Mayor Joins IRBC in Seattle

 

The International Regions Benchmarking Consortium is a network of sophisticated city-centered metropolitan regions that find it mutually beneficial to compare and learn from each other through data sharing, in-depth research on issues of common interest, and face-to-face interactions among member region representatives. Every other year a conference is held in one of the member regions on a mutually agreed upon theme with each region bringing a small delegation to the conference. This year the conference is taking place in Seattle from September 16 – 18 held around the theme of cities and how technology is impacting them. In recent years startup companies such as Ubber, Lyft, and Airbnb have all changed the way citizens of cities all across the globe function. During non-conference years, the key staff in each region gather to plan IRBC activities and prepare for the next year’s conference. This year we are honored to host the mayor of Belo Horizonte, Marcio Araújo de Lacerda, at this conference. The conference will serve as a great way for Belo Horizonte to become up-to-date in the IRBC. All the member regions that comprise the IRBC are excited to have Belo Horizonte join the Consortium. The IRBC is one of the few metropolitan region organizations that includes Asia, European and North American participation and they are excited to have South America represented this year in Seattle.