In 10 years time, Brazil will increase its market share of meat exports – beef, pork and poultry – to 44.5% of world trade in the sector. At the moment, Brazil’s share of the world meat export market is 37.4%. According to forecasts at the ministry of Agriculture, exports of poultry, now 41.4% of the world export market will rise to 48.1%. Beef exports, now 25%, will rise to 30.3%. And pork exports, now 12.4%, will rise to 14.2%. “The only reason these numbers are not better is because of the world financial crisis,” explains José Garcia Gasques, the coordinator- general for Strategic Affairs at the ministry, adding that domestic Brazilian product of meats is expected to rise over 37% between now and 2020, which will mean an additional 8.4 million tons. To people worried about environment destruction, Mauro Pires, director of the Department for Combating Deforestation Policy at the Ministry of Environment, says Brazil big enough to protect its ecosystems while farming on large scales. “As Brazil becomes more productive using modern technology and better land management skills, we all win because there will be less destruction.” He adds: “With more meat production, Brazil becomes more competitive in exports. But this expansion must be confined to open areas so that further deforestation is avoided.”