Carnival photo on its front page: according to FT, Brazil is a 'chance to celebrate amid the global gloom'
Financial Times published yesterday a special report about Brazil. In its front page, the correspondent in Sao Paulo Jonathan Wheatley stated that Brazil is ‘dancing through the economic crisis’.
The publication starts from a personal focus on the owners of a Brazilian micro-distributor who are investing more in their business in Recife (north-western Brazil), passes through the business fuss around Festival de São João in Caruaru, and then describes the capacity of the Brazilian market to support ‘not only distinct brands but also entire industries’, as flex-fuel cars.
“This is the Brazil that finally, after years of unfulfilled promise, is catching the world’s attention – and sucking in foreign direct investment, while many rivals go without”, says the British newspaper, and it goes beyond, pointing out Brazilian stability and young democracy as catalysts of success for foreign investors.
You can see the entire special report here.