THE ECONOMIST – When David Neeleman returned to Brazil as a 19-year old Mormon missionary, he spent two years among shoeless children and their toothless parents in the country’s poor north-east. The experience turned him into “kind of an anarchist”, he says. His band of missionaries rented a house in Recife that was next to [...]
Posts from ‘August, 2009’
Itaú Unibanco to Merge Units With Porto Seguro Insurance
Itaú Unibanco, one of Latin America’s biggest financial conglomerates, is merging its insurance unit with Porto Seguro in a deal valued at 1.7 billion reais (or US$ 930 million), as – according to an article posted today in The New York Times’ blog - the country’s financial sector continues to consolidate. Itau Unibanco, itself the product of [...]
The Latin giant
Brazil is one of the first countries to emerge out of the economic crisis. That’s what Businessweek stated in an article published yesterday, which highlighted the stimulus measures implemented by Brasilia to keep our economy warm. Among these measures is My House, My Life – a government habitation program dedicated to funding houses in small [...]
Things are good for Brazilian advertising
Advertising production in Brazil is being coveted. Amid the shrinking demand for publicity in the world, a considerable quantity of marketing companies is looking for work over here. Paradiso Films, which used to make 15 advertising campaigns per year, believes it is going to close 2009 with half of this usual production. “The advertisers want [...]